New CFA Logo

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MisterT's picture

Anyone else notice this?  If you go on the site you can see the new logo:

https://www.cfainstitute.org/pages/index.aspx

Didn’t see any info on what it’s supposed to represent.  Seems stylish but arbitrary to me.

ohai's picture

It is three different people doing goatse on one guy. 

Edit: Err… I assumed everyone knows what that is. If not, don’t look it up. 

“I’m a CPA! I got money b***h!”

bchad's picture

There was another thread where I said it looked like a varied set of currencies getting flushed down a toilet.

You want a quote?  Haven’t I written enough already???

bodhisattva's picture

I hate it, it makes the designation that I worked so hard for (and continue to) look cheap and unsophisticated. I prefered the earlier website design, layout and logo.

Turd Fergeson's picture

^as a socialist you have no grounds to question the group’s decision.  the people who made the decision did it for the good of everyone.  they made the decision with the best interest of the group in mind so by definition it was a good decision.  the fact that you may or may not being working really hard is irrelevent.  your hard work is only good insofar as it benefits everyone in the group.  now shut up and keep working.  it’s your duty for the glory of the group.

KISS MY CONVERSE.

Black Swan's picture

^ Agreed.  This site looks crappy and the logo looks like something from a community college.  What does it even mean?

I used to smoke pot and go to class.  

Sneak in ten minutes late with a bullsh*t excuse.  

Slink down low at my desk.  

Pray to god nobody asked me any questions.

I was the best teacher ever.

bchad's picture

As a free marketer, they can do whatever they want with their logo.  And society is better off for them having done so.  In fact, the less they think about you, the better off you are.  Capiche?

You want a quote?  Haven’t I written enough already???

itera's picture

Turd Fergeson wrote:

^as a socialist you have no grounds to question the group’s decision.  the people who made the decision did it for the good of everyone.  they made the decision with the best interest of the group in mind so by definition it was a good decision.  the fact that you may or may not being working really hard is irrelevent.  your hard work is only good insofar as it benefits everyone in the group.  now shut up and keep working.  it’s your duty for the glory of the group.

I agree, Comrade Turd

Hope. It is the quintessential human delusion, simultaneously the source of your greatest strength, and greatest weakness.

Turd Fergeson's picture

Bchad you ignorant slut.  you really think they can do whatever they want with their logo?  i suppose they can charge whatever the “feel like” charging also.

KISS MY CONVERSE.

bchad's picture

You don’t have to pay it.  But yes, they can charge whatever they want.  Don’t you know this stuff?

Also, I think you need to look up the definition of slut.

You want a quote?  Haven’t I written enough already???

dvictr's picture

i love the new logo.. it demonstrates the unity between all the interconnected parts of finance coming together in the efficiency of a circular prism that is investment manangement. this is adding great value the the CFAI and im willing to pay a higher membership due in light of this superior marketing tool.

itera's picture

maybe the new logo is designed to lower the pass rate and reduce the charter dilution. bec people who have seen it will be less inclined to study more because who wants a designation where the logo is ugly as heck?

Hope. It is the quintessential human delusion, simultaneously the source of your greatest strength, and greatest weakness.

dvictr's picture

it has an illuminati/ free mason feel to it… 

bromion's picture

I personally love it and think it is emblematic of the entire finance culture that we all know and love. It does look like a variety of currencies all swirling toward the same general direction or purpose. And that’s what’s so majestic about finance. You take you some money, put it in a pot, swirl it around a bit, and hope it doesn’t go down the toilet. It’s gotta seem catchy like that CFA logo, all that money shuffling, or people don’t want to give you their money. But you know, at the end of the day, it really is just shuffling – we create little value for society, sort of like the CFAI and their catchy new logo. Finance and that logo were made for each other.

“I lost my wife to a margin call. Wives get mad when you come home and say, ‘Sweetheart, I lost the house today.’” - Dennis Gartman on trading mistakes

higgmond's picture

dvictr wrote:

it has an illuminati/ free mason feel to it… 

No it doesn’t, you don’t know what you’re talking about, you’re crazy and no one should listen to you, and you molest farm animals.  You will be receiving a very important package in the next several minutes, so please do not move from the exact spot where you are currently sitting.  If you do move, please be sure to bring your mobile phone with you and don’t remove the battery or place it in lead lined pouch or anything like that.  Thank you.

You can fondle the cube, but it will not respond.

dvictr's picture

higgmond wrote:

dvictr wrote:

it has an illuminati/ free mason feel to it… 

No it doesn’t, you don’t know what you’re talking about, you’re crazy and no one should listen to you, and you molest farm animals.  You will be receiving a very important package in the next several minutes, so please do not move from the exact spot where you are currently sitting.  If you do move, please be sure to bring your mobile phone with you and don’t remove the battery or place it in lead lined pouch or anything like that.  Thank you.

i stared at the center of the logo for 15 seconds and it all made sense

McLeod81's picture

This logo looks like sh!t.  The whole website has the look and feel of one of those empty domain portals that you land on if you type a web address wrong.  

Which website looks better:

www.cfainstitute.org

www.cfainstitute.com

I’d say they’re about even.

Black Swan's picture

McLeod81 wrote:

This logo looks like sh!t.  The whole website has the look and feel of one of those empty domain portals that you land on if you type a web address wrong.  

Which website looks better:

www.cfainstitute.org

www.cfainstitute.com

I’d say they’re about even.

+1

I feel like I can’t trust the CFAi to make any decisions regarding the future or the organization.  Everytime something new is going on it feels like they just sh*t the bed again.

I used to smoke pot and go to class.  

Sneak in ten minutes late with a bullsh*t excuse.  

Slink down low at my desk.  

Pray to god nobody asked me any questions.

I was the best teacher ever.

The Righteous Hacksaw's picture

That’s uglier than the caia website. Wow.  Even uglier than garp.  

Did they pay some teenager a million dollars to word press that?  Or is it Joomla?



Formerly ChickenTikka - Member of the Order of the Righteous Rusy Hacksaw

cleverCFA's picture

It’s horrible.  Has that  ”Devry…we’re serious about your success”  kinda feel to it.  

former trader's picture

Yet the President of the Institute is making close to 7 figures.  They’re obviously not spending anything on their website.

McLeod81's picture

^Yeah right.  The sad thing is they’re probably spending a sh!t load on website design, and this is what they came up with.  It seems like they are totally revamping the website every 12 months.  I bet there was a $5 million study that went into determining what “feelings” people associate with that new logo.

This is what happens when an organization has massive cash flow with no owners to pass it on to.  You end up with some 7 figure executives, a few lame (and pointless) commercials, and a new website/logo every year or so.  

bodhisattva's picture

Turd Fergeson wrote:

^as a socialist you have no grounds to question the group’s decision.  the people who made the decision did it for the good of everyone.  they made the decision with the best interest of the group in mind so by definition it was a good decision.  the fact that you may or may not being working really hard is irrelevent.  your hard work is only good insofar as it benefits everyone in the group.  now shut up and keep working.  it’s your duty for the glory of the group.

eat a d!ck goof

merv's picture

From where I come from, it looks like a colorful  ’sepak takraw’ ball

guest's picture

thanks for the heads up on the logo

———————————————– Trust God and keep your powder dry ———————————————– Southern by the grace of God

Turd Fergeson's picture

looks like it was lifted from the Greendale Community College logo.

KISS MY CONVERSE.

Inner Evil Voice's picture

I think the logo represents three chicks rubbing their *areas* together. Maybe it’s a sign of gender unity, saying that Finance shouldn’t be dominated by men.

I fully support it. Go girls!

PalacioHill's picture

It does loook like the all seeing eye of the Grand Architect of the Universe. 

bchad's picture

I still think it looks like Dollars, Yen, and Euros in the process of getting flushed down a toilet.

You want a quote?  Haven’t I written enough already???

itera's picture

the person that created this logo must have been on mushrooms.

I hear you begin to see illusions of swirling colors before your eyes.. which has a striking similarity to this logo.

Hope. It is the quintessential human delusion, simultaneously the source of your greatest strength, and greatest weakness.

NHAnalyst's picture

CFAI should stick to finance and stay away from marketing.

According to CFAI:

“The new logo symbolizes the collective identity of our global community of investment professionals centered around a core of ethical best practice. We are updating our brand to better highlight our identity as a dynamic and growing global organization committed to actively building fair and effective financial markets.”

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