Quick Question H model

How do you know what the half life is?

It’s half the high growth period. So if your high growth period is 6 years, H would be 3.

It is a time duration (in your vocabulary= life) when growth rate start to decrease to the mature growth rate level.

It’s half the width of a backslash:

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It’s half the duration of the transitional period where growth rate declines linearly.