Sweep the Leg, I would definitely sell AAPL as a short to medium term trade. As noted earlier in this thread, I think it’s overbought. I’m willing to stand by that opinion.
In looking at the two companies, AAPL is trading at two-year highs across any valuation multiple you can think of. Also, looking at a variety of technical indicators including moving averages and RSI’s, I thought the stock was overbought about two weeks ago. GOOG doesn’t strike as being overvalued – most likely fairly valued in fact – it screens at 20x P/E and 12x EV/EBITDA on NTM consensus numbers that have been coming down. If you take a longer term view of both businesses, I think both have moats but GOOG’s is wider and so the fact that it’s trading at pretty average multiples at this time, and technical indicators don’t really suggest GOOG is either oversold or overbought, tells me GOOG is probably fairly valued.
I am not going to argue about stuff like whether the Apple ecosystem is “better” or “cooler” than Google’s because that is just crap that doesn’t matter to how a buy-sider should be making investment decisions. So, in thinking out loud, here’s how I would evaluate AAPL’s prospects…
First, why is AAPL up 20% over the last three months? A big reason for AAPL’s run in recent months (beyond positive correlation with major indices) is that the investment community became very sanguine on March quarter iPhone sales and GM improvement. Bulls suggest buying ahead of the iPhone 6 and iWatch launch later this year, and it seems that there’s potentially excessive jubilation around the Beats acquisition to drive iTunes growth and subscription music business. The accelerated buyback does provide some margin of safety for bulls, or at least a perception that shares aren’t overvalued, but that seems mostly priced in.
Maybe all of the aforementioned bullish points materialize, but valuation multiples imply that a lot of the excitement is already priced into the name. Maybe there’s another 5-7% near-term upside but I could see 15-20% near-term downside. Two things I worry about are (1) iPhone expectations getting ahead of reality and (2) China risk. On point #1, iPhone sales (which are ~57% of total revs) grew +17% y/y in the most recent quarter, but that was against an extremely tepid December quarter so the stacked growth was actually just +9% y/y in F1H14. In contrast, the overall high end handset market is basically not growing at all, and some would say it’s declining. Is it possible that the iPhone is actually regaining share? Maybe…in which case, the bulls are correct and AAPL’s valuation is justified. However, I actually think the surprising acceleration in iPhone sales in the recent quarter is most likely an aberration, as AAPL appears to have capitalized on a really mediocre S5 launch by Samsung. On point #2, China is like 20% of AAPL’s revenues and I worry a ton about country risk. Maybe you’re bullish on China in which case AAPL is actually a good thematic play, but I definitely am not.
I could be wrong but I was a seller of AAPL at $94.60/share and whether you own GOOG or not, I would definitely consider taking profits on AAPL.