How important is brand name in Banking?
Not sure if this is the right place to ask a question as general as this, but here goes.
I have the opportunity to join either Mizuho or Standard Chartered for an entry level role in Trade Finance, and I have trouble choosing between them. SCB definitely has the better brand name, however due to the volumes of trade that it receives, a chunk of the processing work is outsourced overseas, therefore I would only be exposed to 1 or 2 steps of the entire trade financing process. Mizuho on the other hand, has lower volumes of trade, and better learning opportunities as the work is largely done in-house, and I would be able to gain exposure to other areas such as commodities.
Salary wise, they are both around the same, however Mizuho has a better bonus scheme. I do not see myself staying at either role for more than 2 years, therefore a large part of my choice will depend on how the role I choose now will affect my subsequent jobs/career. While it may be a stupid question, I’m curious to know if a brand name or the lack of one will affect my future job opportunities in the banking industry? For example, if I were to apply for a more senior role in the future, will another candidate from SCB be looked upon more favourably despite having less knowledge or understanding? How is Mizuho’s reputation in the industry in any case?
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