Interest in Company on Cover Letter
I am struggling to come up with a somewhat unique paragraph to show my desire to work at a company that I am applying for.
On the one side I don’t want to write something generic which can probably be seen on almost every letter, but on the other side it is not very economical to do an hour long research just to come up with something tha MAY be perceived as unique.
My questions are:
1) How important do you think this aspect is in a cover letter in general?
2) Do you have any tips and tricks on how to tackle this without spending too much time, i.e. write something clever but not spend too much time researching?
Thanks for your feedback!!