I remember seeing it in one of the questions. It is assumed to be a violation because it signals that this research house is superior than others. The same concept as stating that when someone is a CFA holder is better than the rest of his colleagues.
so can i confirm it isn’t a violation? this is the answer given “The firm’s name may also infer an ability that may or may not exist.” . this is an institute mock question
They may say that they abide by the C&S, but they’re not obligated to do so (whereas covered persons are so obligated). CFA Institute cannot sanction a company.