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Finding Comparable Companies

Hey guys, I am trying to value a private company. As a first step, I would like to try to find comparable companies. The thing is that the company in question is a software company that sells scheduling software to airlines. So quite a niche area. What do you think is the best way to go about trying to find comparable companies?

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Phone airlines and ask them whose software they use.  Tell them why you’re doing so, lest they think that you’re a salesman.

Simplify the complicated side; don't complify the simplicated side.

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