There is no denying the resounding success of the 50 shades novels. It’s not only women with daddy issues that are spending their nights reading the books, it’s also well balanced, level headed, mature, professional women that are too (yes they do exist).
I decided to download the movie from the comfort of my own home the other night (some call it stealing but I don’t believe in such an extreme term). So my comments are based solely on the movie even though the books from what I hear makes my comments even more valid.
After decades of feminism pushing women into independence and total control of their lives, women come home from work secretly fantasizing a tough and wealthy alpha man is going to save them and take them to his castle. I think no amount of brainwashing will break that fairy tale. Seducing a successful male still is the most wanted option for the vast majority of women even though very few women will admit to that. The Prince Charming fantasy is a very old one, nothing new. What is funny is that before feminism, the Prince Charming was kind, well mannered and romantic. Basically a good guy with good looks and wealth.
What do we have post feminism? The Prince Charming is serious, tough, domineering. He doesn’t take no for an answer. He doesn’t just save her from the worries of economic survival, he saves her from the freedom and independence everybody told her was so cool. He saves her from the burden of having to think for herself. He takes decisions and sets her in a controlled environment with rules, far from the dangers of the world. She’s back to being a little girl who doesn’t have to face the tough world because she now has a stong and strict Daddy who knows exactly what to do. That’s what the dominant/submissive relationships are from a psychological point of view.
Because of feminism, women have to survive in a tough professional world which I like to call the Lost Generation. The social pressure of being a mom is still overwhelming and that adds to the professional pressure. The result is that after decades of having endless choices and decisions to make, they dream of not having choices to make. They want to be sheltered from the pressure of freedom and decision making.
Even funnier, after decades of redefining genders (exposing males to their feminine side and vice versa), we have heroes who are gender prototypes. The chick is kind, shy, romantic, passionate with a hacksaw English Lit degree, lacks self-confidence. The dude is a tough alpha male with scars, a BSD, a controlling man. Surrounded with sensitive males that strive to please them, women dream of the “bad boy” that intimidates them, takes all the decisions and f!cks them so hard it scares them.
To me, 50 shades proves a lot of women reject feminism. As unrealistic as the story is, it is very thought provoking about gender roles. It shows us how our primal instincts still have a very strong influence on us, no matter what amount of social pressure we undergo.
The market has spoken. The resounding sucess of 50 shades is no coincidence.