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Accidental cat filter derails political press conference

A still from Shaukat Yousafzai's purr-ess conference.

“A briefing by Shaukat Yousafzai, a regional minister in northwest Pakistan, was broadcast on his Tehreek-e-Insaf party’s official Facebook page Friday, in an attempt to keep constituents in the loop about local issues.

But the video attracted attention for an entirely different reason – unbeknown to Yousafzai, a staffer had left on a cat filter, meaning he appeared with feline ears and whiskers throughout the broadcast.”

When will we realize these dangers of social media filters? 

“Visit the Water Cooler forum on Analyst Forum. It is the best forum.”
- Everyone

While I assume it was a legitimate accident in this case, someone could just add a filter like that to any serious broadcast, say it’s an accident, and watch the viral ratings go through the roof. I suppose there may be drawbacks as well, but it seems like an easy way to get free advertising.