Accidental cat filter derails political press conference

A still from Shaukat Yousafzai's purr-ess conference.

"A briefing by Shaukat Yousafzai, a regional minister in northwest Pakistan, was broadcast on his Tehreek-e-Insaf party’s official Facebook page Friday, in an attempt to keep constituents in the loop about local issues.

But the video attracted attention for an entirely different reason – unbeknown to Yousafzai, a staffer had left on a cat filter, meaning he appeared with feline ears and whiskers throughout the broadcast."

When will we realize these dangers of social media filters?

While I assume it was a legitimate accident in this case, someone could just add a filter like that to any serious broadcast, say it’s an accident, and watch the viral ratings go through the roof. I suppose there may be drawbacks as well, but it seems like an easy way to get free advertising.