Bhavioral Finance.. any tips (so qualitative)

I am finding it extremely tough to put the concepts into words when doing AM papers…specially with key words CFAI probably looks for… This stuff is so qualitative… I get it and use it in everyday work as Financial Planner (sort of intuitive if you would) but no one in real word really uses the terminology and puts it down on paper… any tips on how to deal with this one? any suggestions on how to remember the terminology and concepts using key words CFAI would want to see… as per their answer keys…