"Blue Apron Holdings Inc. extended its lengthy decline on Tuesday, with shares dropping below the psychologically important $1 level.
The stock dropped about 9 percent to 92 cents, the latest in a series of record lows for the at-home meal kit company. The stock is down by more than 75 percent since mid-July, and it has shed half its value since the end of August."
“Blue Apron has struggled since going public in June 2017, losing 90 percent of its value since then, but its problems pre-date the IPO, the price of which had to be cut by about a third as the company faced the competitive threat of Amazon.com’s acquisition of Whole Foods. The company has also faced problems with fulfillment center delays.”
Stock is down 90% since IPO, so there is 900% upside, amiright?