Burger King’s 33-year-old CEO has helped engineer a total restructuring of the burger chain in just 13 months on the job.
After surrounding himself with an equally young management team — including a 28-year-old chief financial officer — Daniel Schwartz has helped turn the struggling burger chain into a “cash machine,” Devin Leonard writes for Bloomberg Businessweek’s newest cover story.
“These days … Burger King is behaving more like a startup than a typical burger chain,” Leonard writes.
when i was in ny few years back i stopped at bk to get a quick dinner after work, i got the chicken sandwich (healthier) when i bit into it i realized it was raw, never again eating at bk
They are renovating most of their stores and then jacking up the prices. Stopped going there when their FiDi store started charging me $8 for the same meal that cost $6 before they renovated.