I was rolling off my seat yesterday when there was a rerun of a Southpark episode I missed when it aired a few years back. It’s the underpants gnomes explaining their business model. Looking at the internet bubble where internet on itself would lead to profits, I found some remarkable resemblance. http://www.aconsumer.us/2008/01/25/underpants-gnomes-explain-profit/ 1. Start internet company 2. 3. Profit!