CFA Institute TV Advertising

Has anyone else seen these yet? I have CNBC on all day in my office and they’ve been running short ads very regularly the past couple of weeks.

One of the taglines that caught my attention: “Demand a CFA Charterholder”

Clearly these are aimed mostly at the general retail investing public, where you don’t tend to see a lot of Charterholders (I’m one of these exceptions to the rule). It feels like a response to the Ads the CFP Board has run in the past. Either way I found the message and target audience interesting.

Same situation with CNBC at my office as well and yea I’ve noticed them running more frequently too. I suppose I’m happy with this as it’s bringing the charter more notoriety in the retail community?