I hope Lowry pulls through and we stop mocking him on his laugh at the press conference. He is a cold-hearted assassin and a nightmare on both ends of the floor. I think there is a general consensus he is the top 5 NBA players currently playing in terms of talent. But he is definitely not a media whore and I guess that could classify him as not as popular as the other guys (lebron and etc.)
He’s great. And his stats speak for it. But under the Pop system, he gets no media attention. Perfect example, how many times have you heard his name mentioned in the top 10 plays of the week. The only REAL media he got was when he went missing from the Spurs lineup due to his injury and people were wondering where he was. Every time you flip to espn here’s the order of conversaion…
Lebron and the Lakers
Kyrie and the Celtrics
Joel Embiid/Ben Simmons and the 76ers
CP3/Harden/Carmelo and the Rockets
That’s about it. Nothing else 
And for his deal with Nike, I’d love to get my hands on some “Klaw” gear…whether it be shoes, shirts, shorts etc etc…but I don’t see anything Nike is putting out with his branding on it 