Just read an article announcing: “Luxury car brand Genesis named title sponsor of PGA TOUR event in Los Angeles”. Turns out Genesis is now the luxury brand of Hyundai. The Hyundai Equus now becomes the Genesis G90 and the Hyundai Genesis now becomes the Genesis G80. A G70 will be unveiled soon as well.
Lexus, Acura, and Infinity have all worked out fairly well for the Japanese auto makers. What think you all of Hyundai’s move?
Lexus seems to be doing ok. RX is like the #1 luxury crossover. I don’t know why their styling has become like Alien vs Predator lately though. Also, they need a new V6. Their technology is still 10 years behind Germans. They spend money on extra secure engine mounts and stuff like that, not R&D.
Honda is under invested in Acura. They just have a few people in Ohio or something doing the engineering. So every Acura is basically just a rebadge/upmarketed Honda (which is not wrong - some people want that).
Not sure why Infiniti never took off. I think it’s something to do with them selling essentially muscle cars, which only US people like. Now they are rebadging small Mercedes models, which I think will broaden their appeal.
Equus brand was dead in the western world since that Harry Potter guy associated it with horse dick. It’s better that they change name.
What I find interesting is that they’re making the direct connection with Hyundai by naming the brand Gensis. I remember when Lexus debuted and Toyota went out of its way to not connect the two brands.