2nd question first. I take it with a cube or 2 when I’m just having a 3 or 4 ounce glass of bourbon in the evening. If I’m sampling, I will take it neat, then perhaps add a splash of water after 10 or 15 minutes just to see how it changes the flavor. I’m not a snob about it, so put it in the freezer and then jam the cup full of ice if that’s how you like it.
As far as “good” bourbon that is readily available, there are a ton. I listed some of my favorites on page 1, but I’ll go a different direction here. Among a few other rules, bourbon has to be 51% corn in the mash bill, so that means 49% of the grain can be something else. Typically, it’s rye and barley, but there are also wheated bourbons where wheat takes the 2nd position instead of rye. The Pappy Van Winkle lines that people go crazy for are wheat bourbons. Wheat typically brings a sweeter, smoother taste and rye often brings more spice.
Common wheat bourbons include Maker’s Mark, W.L Weller and Old Fitzgerald. Maker’s Mark and Maker’s Mark 46 are probably the most common wheat whiskey expressions, they’re widely available at bars if you wanted to sample before buying, and they’re a solid mid-shelf product. The W.L Weller line is sort of a cousin to the Pappy Van WInkle bourbons, so depending on where you live, people might be buying up the 12 year and the 107 proof antique like mad. They’re both solid products if you can find them. If you find you really like wheated bourbon, there is actually a 51% wheat whiskey called Bernheim that is a very smooth drinker, though not a bourbon.
In the rye bourbons, you’ve got Woodford Reserve, Four Roses, the Beam products, Bulleit and Wild Turkey as your common brands, but 90% of bourbon on the shelf is going to use rye instead of wheat, and 80% is also going to come from 4 main distillers: Buffalo Trace(technically Sazerac is the owner here, but it’s the Buffalo Trace distillery putting out the bulk of their product), Beam, Brown Forman and Heaven Hill.
The other 20% comes from dozens of places, but that consolidation at the top allows you to get a pretty wide range of flavors through just 4 to 8 bottles. For example, a $25 bottle of Buffalo Trace, a $25 bottle of Knob Creek, a $25 bottle of Woodford and a $25 bottle of Evan Williams Single Barrel puts you into $100 of bourbon, gets you a bourbon from each of the 4 biggest distillers and allows you to see a pair of 4-6 year old products, a 9 year old product, a 12 year old single barrel product and as a bonus, you get a wheated bourbon in the MM.