FRM Value for MBA Application

For anyone who has experience in this area, how does an applicant for an MBA position the FRM?

When filling out applications, the CPA and CFA get called out, but the FRM does not (probably due to the popularity of the CPA and CFA).

Has anyone applied to grad school or an MBA program with an FRM? How do you best explain/position the certification for people who may not be experienced in financial risk?