If you were trying to figure out why a certain fund is having outflows, what sort of data would you look at? i’m trying to find market data to compare the style to on ICI currently.
Morningstar Direct has flow data.
Edit: If you’re looking for the why of it, that’s different. First thing I’d look for is a PM change. Perhaps the fund soft closed to new investors at certain broker-dealers, obviously performance is always a driver of flows, the fund could have lost of big mandate (you probably wouldn’t be able to find this unless you really know where to look). A fund changing styles would likely also cause some outflows.
Those are the most common reasons I can think of off the top of my head.