What is the difference between factors and factor sensitivities?
According to CFAI: “A second distinction between macroeconomic multifactor models and fundamental factor models is that with the former, we develop the factor (surprise) series first and then estimate the factor sensitivities through regressions; with the latter, we generally specify the factor sensitivities (attributes) first and then estimate the factor returns through regressions.” What does this mean for both models? More specifically, how do you specify the factor sensitivities first? Thanks.