Fundamental generally means micro characteristics of a given firm: sales, gross profit, net profit, cash flow, P/E ratio, and so on.
Factor generally means characteristics of the overall economy – GDP, unemployment, interest rates, and so on – or macro characteristics of a given firm or its stock: large or small, growth or value, liquid or illiquid, and so on.
The first bullet point is definitely factor-based: they want value, not growth.
I really can’t make a distinction between the two not even after reading all the comments. I mean it says “mature companies that have stable net incomes and high dividend yields”… so they all lead me to choose fundamentals