GOOG Driverless Car Tech Priced In?

How do you price that in?

I would assume a zero valuation or very close to it unless I’m missing something. Is Google actually planning to commercialize this? I thought it was more of a publicity stunt.

All the major auto companies are including more and more of this technology into vehicles already. Lots of high end cars now coming with lane assist and even automatic braking in a crash scenario. So features from the driverless car will creep in over time to regular vehicles I think.