I’m a big fan of the comic/graphic novel Watchmen. One of the characters (basically a combination of warren buffett/steve jobs) is this dude that generates superior investment returns (without even having a cfa charter) by using his knowledge of psychology to be able to predict shifts in consumer preferences. He seemingly makes both short and medium term cyclical predictions, presumably also long term. I’m interested in this topic broadly, can anyone recommend any material that would address the subject (how to think about what causes shifts in consumer preferences, case studies of innovations and those who have been able to predict when and why they would occur, identifying catalysts, systems of thought by which to test this sort of stuff etc.)? Here’s a page where he does his thing.