Well it just means for service industry there is no such thing as land, building or inventory. Most of the profit generating assets are people. Thus two service firm with the same land and building. Well have a similar ratio. One could have like 500 lawyers while the other one could have only 200 lawyers. They could same number of lawyers, but one firm could have big time lawyers (higher margin, more revenue).
P/BV is comparing price of the stock to it’s asset. Service firm’s main revenue generating assets (humans) are not included on a balance sheet, so it’s useless to use it for service firm.
… because the equity value is all the assets (which is typically large for companies with big fixed assets like land, property and equipment) minus all the liabilities.