I didn’t understand CFAI’s explanation on Mock 1. Am I confused with what product segmentation is? CFA Explanation: The entry of broader based competitors into the financial services market, with the ability to differentiate on both features and cost, is reducing segmentation. Wouldn’t the ability to differentiate on both features and cost give rise to a variety of products with different attributes at different price point. Hence product segmentation would increase?
I just stumbled on it. Thanks.