“The underwriting process starts with the determination of the funding needs. Often with the help of an adviser or advisers, the issuer must determine how much money must be raised”
Institute, CFA. 2016 CFA Level I Volume 5 Equity and Fixed Income. CFA Institute, 07/2015. VitalBook file.
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Not sure why advisors are needed for this? Don’t companies have CFOs for knowing the financial position of the company? What exactly are investment banks tasked in doing in relation to determining funding needs?