Shell crowd-sources ad creating campaign. Trolling and hilarity ensues.

Shell marketing execs come up with brilliant plan: “Why don’t we get the public to generate ads on why we’re great for the Artic environment? Make it so!”

See the results here.

That’s hilarious. My favorite ones are the whale that says “It’s a trap!” and “But everything changed when the Fire Nation attacked”.

Actually, one of the US car companies (I think it was Chrysler) had a similar campaign a few years ago, and the exact same thing happened. What did Shell think was going to happen?

haah

Even the ‘official’ ones are terrible and do nothing to cast Shell in a good light.

“Where others see thousands of miles of pristine Artic terrain, we at Shell see a wealth of opportunity just below the surface…”

Really?

The website isn’t real, it’s a hoax / troll of it’s own.

Awesome.