Speaking of strange vending machines

http://www.myfoxdc.com/dpps/news/offbeat/hug-me-coke-machine-asks-for-hugs-delivers-free-coke-dpgoha-20120413-fc_19079738#ixzz1sCfy5NBp

This is either going to crush someone or facilitate the spread of the next avian flu virus.

What does it ask for in exchange for small-c coke?