Tesla Passes Audi To Become Fourth-Largest Luxury Brand In U.S..
Tesla calls its cars “premium,” since they’re more expensive than most competing vehicles and arguably more “premium” than many mainstream, non-luxury cars. Nonetheless, Tesla’s cars are lumped into the luxury category by automotive reviewing websites, as well as almost all automotive rankings and awards.
Despite the fact that Tesla’s cars aren’t nearly as nice inside as cars made by German luxury brands, Tesla is making big waves in the segment on our shores. In fact, Tesla just passed Audi as the fourth-largest luxury car brand in the U.S. based on 2020 registration data. While Tesla is still behind the top three luxury automakers in the States, it doesn’t have too far to go to catch up and surpass its rivals.
Tesla registered about 200,500 cars in the U.S. in 2020. Meanwhile, Audi registered about 183,600. In 2019, Audi registered nearly 50,000 more vehicles in the U.S. than Tesla.
The top three luxury automakers in the U.S. by 2020 registration data are BMW, Lexus, and Mercedes-Benz, in that order. According to details from Experian’s Automotive News Research & Data Center, which was shared by Automotive News, 2020 luxury vehicle registration data for the top five luxury brands in the U.S. is as follows: