They keep playing this advertisement on Bloomberg TV.
This guy is flying over the desert in a WW2 fighter plane. He has a piece of paper with some coordinates and a time (10:10 AM) where he is supposed to meet some girl. He lands in the desert at those coordinates, and the girl arrives to meet him on a vintage motorcycle. Unfortunately, the girl is a few minutes late - a fact that the guy makes a point to rub in by flashing and tapping his $10,000 oversized watch at her. He doesn’t even bother to say hello. The girl is visibly annoyed at his behavior, probably because she spent hours riding a motorcycle in the middle of the desert to meet the guy, who conveniently got there in his personal airplane and probably could have chosen a more convenient location. Anyway, the guy immediately flies off with a smug and self satisfied look on his face. The woman is pissed.
I’m not sure what the message is supposed to be, other than “buying $10,000 watches entitles you to socially inconsiderate behavior”. I guess that would be an ok message if it’s true.
Haha, that’s pretty funny - I’ve often told myself how much I hate that commercial. Forget the guy for a minute (who’s obviously a DB), but the whole thing makes zero sense. …I guess Breitling’s marketing dept. isn’t too concerned about substance or credibility (just pushing the bling) - hopefully that doesn’t translate to their manufacturing dept.
I’m sorry, but what about this one? http://www.youtube.com/watch?v=17WsioXGv50 You’ve apparently got two drunken douche bags in planes that can’t fly straight zig zagging at low altitude for no apparent reason in canyons that don’t zig or zag. The jet for no apparent reason decides to climb vertically in the middle of a race. And the plot makes no sense. The yellow plane is by far the worst, it’s just weaving all over the place for no reason while the jet flies straight in the same stretch and none of any of it looks cool or even makes sense. And if we actually want to look any deeper anyone with a 101 background in planes know A) the jet vs prop is not even a race B) if you want to cover ground quickly in any plane you climb to high altitude and C) the shortest distance between two points is a straight line.
Also, I just watched the ad Ohai mentioned and the message I got is that Breitling wearers are anal retentive douche nozzles focused on closely abiding by the rules while show casing the sex drive of a walnut.
It’s funny because when my wife and I go to some places where lots of dudes in their 50s and older use the standard gold-bar-turned-watch, I think a regular steel Breitling is OK, and they are the DBs.
I hereby declare the formal relationship between watches and douchebag-ness. Since every person who owns a watch buys the most expensive watch that the person think will not make themself seem like a douchebag, every person who owns a watch will perceive every person who owns a more expensive watch to be a douchebag. There - once this appears in leading scientific journals, remember that you heard it from me first.