Why is it wrong to use "CFA" as a noun?

“Chartered Financial Analyst charterholder” sounds really silly, not to mention redundant, and is confusing even to people who write about the industry – i.e., WSJ, NYT, and The Economist.

Trademark grammar: * NEVER use a trademark as a noun. * NEVER modify a trademark to the plural form. * ALWAYS use it the form it has been registered in. * NEVER use a trademark as a verb. Trademarks are products or services. A trademark may become generic if it becomes widely known and used. In such instances, the “mark” will not be registrable and a previous registration may be subject to cancellation. Examples of this are “escalator” and “zipper”… There would obviously be a difference between writing Chartered Financial Analyst charterholder (someone chartered by the CFA Institute) and a chartered financial analyst (any chartered financial analyst holding some sort of certificate)

Because CFAI says so.

Why didn’t those nincompoops at the CFAI change the designation to “Charter of Financial Analysis” from “Chartered Financial Analyst” in a blaze of publicity at the same time they mutated from AIMR to the present name? The tendency to call ourselves or be called “a CFA” would be lessened. Instead of awkwardly referring to CFA charterholders, it would be just be CFA holders and it would make some kind of sense. They’d also save a bundle of money printing out all those officious ethics rules and save us from the tedium explaining it on exams, to colleagues, and to interlocutors at dull cocktail parties. On the other hand, perhaps I just need better small talk…

It has something to do with the CFA offerered in India from my understanding.

Duckworth-Lewis Wrote: ------------------------------------------------------- > On the other hand, perhaps I just need better > small talk… You could always talk about rain affected cricket matches…

Because it is in the CFAI Code of Ethics and Standards of Professional Conduct. and CFA Charterholders sign a pledge during examinations and sign an annual attestation statement agreeing to abide… not much of an explaination but more detailed then CFAI says so .