https://www.youtube.com/watch?v=koPmuEyP3a0
Opinions?
Never purchasing another Gillette product again as long as I live.
terrible commercial overall. the beginning just has a lot of silly caricatures with demonizing elements of 50% of the human race. but it does get substantially better at the end. the part where the father was holding up the daughter telling her to say i am strong is when it starts to get good. where it shows people standing up for others, and educating children how to stand up for whats right. for the most part it is true that most of our actions is a function of what we saw growing up. socialization and subsequent circumstance really do affect a person’s actions in the future.
for example a person whose had a traumatic childhood imo will have a shitty life in the future. personally i often tell people to stay away from damaged goods.
“We are the sum total of our experiences. Those experiences – be they positive or negative – make us the person we are, at any given point in our lives. And, like a flowing river, those same experiences, and those yet to come, continue to influence and reshape the person we are, and the person we become. None of us are the same as we were yesterday, nor will be tomorrow.” ― B.J. Neblett
My thoughts are that from a advertising perspective this is probably a good move. I’m sure Gillette has tons of demographic info saying women buy way more men’s razors, so they’re appealing to them.
This was discussed heavily in the “Traditional Masculinity labeled Harmful” Thread. I think it is just another example of corporate virtue signaling from an aging brand that is losing market share struggling for the attention of an ADHD generation of consumers that never had to deal with real adversity. Specifically, coddled millennials that get off on feigning outrage over every new SJW hot button topic to feel connected instead of doing meaningful things to address problems and confront their own feelings of alienation.
I thought Nery of all people would be supportive of strong feminist role models and acknowledge the oppressive objectification of women in media and society in general.
lol im pretty sure there will be a huge dip on their sales. but it wont be because of me, cuz gillete is pretty cheap at costco! andi have lot under storage. i with buffalo. millenials are too obsessed with meaningless messages. i really feel that people should just focus on the product’s quality, cost, and convenience. forget about everyone else!
I don’t know about that. As Nike’s recent commercial campaign showed, even controversial news that generates mixed PR can lead to more publicity and higher sales. Gillette is most likely copying this - I’ve heard the name Gillette more in the past week than I have all year. So in that sense, the commercial has clearly succeeded. I’m not sure how many people will boycott this brand due to some advertisement. Most consumers are probably just look for the lowest price among comparable razor brands. Second, they will care more about perceived quality of the little knives they’re dragging across their scrotum, rather than how the parent company marketed itself lately.
ohai stop shaving your balls. your wife prefers that you trim it.
yall still boycotting Nike?
wait u dont consider yourself damaged goods?
Gillette- Now introducing… The Rusty Hacksaw! Now you can be the man she’s always wanted you to be.
Exactly.
What is interesting is what if a company ran a similar ad featuring a positive message encouraging people to use makeup to cover up toxic femininity or encouraged washing off toxic ethnicity with a bunch of stereotypes.
lol igor and im definitely not. cuz everything is awesome!
I don’t have a problem with the ad, even if it is just attention seeking commercialism. Bullying is bad and it leaves scars on people that the rest of us have to deal with at work, as neighbors, on PTAs, and other places. Having said that, I think it is stupid to try to legislate every societal defect, especially ones that seek to manage the way adult men and women interact.
Awful commercial but controversial - grabbing social media attention by storm. I’d say that the ad worked…?
I don’t know about y’all but I’ve been checking the video every few days and my thumbs down was gone almost every time I checked it.
When that video came out, it was like 1 like for every 10 dislikes
Just watched it. Don’t see anything wrong with this commercial. Also always hated “Boys will be boys” expression.
I don’t really get the big deal, although I watched it once on low volume and didn’t nitpick every scene. Maybe I missed some key dialogue. Someone explain please? It seems like they are saying bullying is bad…didn’t think that was controversial.